How important are the photos Realtors add to HAR/MLS in a hot market like Houston?
Does quality matter when there's a high demand for housing? Some homes are going under contract before photos even get added? Yet other consumers complain they can't tell enough about the photos b/c of the quality. Then you factor in out of town buyers who only look online until they come to purchase. What do you think? Is the quality of HAR/MLS photos still as important as it was in a down market?
I think ohotos are very important. So much so that I have looked into hiring a professional photographer to take my shots.
Photos represent the property, and the QUALITY of the photos represent the agent.
I'm looking as this two ways ... (1) as a representation of the property on behalf of the Seller who hired an agent to promote their property ... we just sold a house in 7 days to a buyer from Florida .. who saw the property online and got on a plane the NEXT DAY to come see it in person after reviewing the marketing materials online (floor plans w/photos embedded inside linked to a amenities description f...
Photos represent the property, and the QUALITY of the photos represent the agent.
I'm looking as this two ways ... (1) as a representation of the property on behalf of the Seller who hired an agent to promote their property ... we just sold a house in 7 days to a buyer from Florida .. who saw the property online and got on a plane the NEXT DAY to come see it in person after reviewing the marketing materials online (floor plans w/photos embedded inside linked to a amenities description for each photo) --- DOUBTFUL this would have happened with 6 photos snapped on a cell phone. Remember, the most interested buyer may not be in Houston and have the convenience of dropping in to see it -And- (2) photos represent YOU as an agent to the unknown soon-to-be sellers who are on HAR.com looking over listings online to "see" how agents market online ... do they have a LOT of photos? do they have GOOD photos? Is this someone I want to trust to market MY property??? I believe a favorable outcome here would ALSO be doubtful if the agent markets properties with 6 photos snapped on a cell phone --- regardless of the hot/cool market conditions.
Quality ALWAYS matters. The photos are a reflection of the individual agent's marketing skills and attention to details. Building a consistent history of a career of listing inventory of exemplary marketing media reflects well on the listing agent and his/her sponsoring brokerage office. Plus, each broker is required to have an office policy manual. What's the advertising policy of the brokerage? ... ? "Professional photography for every listing." or,... "Professional photography for every listi...
Quality ALWAYS matters. The photos are a reflection of the individual agent's marketing skills and attention to details. Building a consistent history of a career of listing inventory of exemplary marketing media reflects well on the listing agent and his/her sponsoring brokerage office. Plus, each broker is required to have an office policy manual. What's the advertising policy of the brokerage? ... ? "Professional photography for every listing." or,... "Professional photography for every listing, but in a swift market, forget about it, you'll be lucky to get 6 blurry pics taken with my iPHONE."
All kidding aside; appraisers depend upon full quality presentation of the property. Professional photography will help substantiate the quick sale and the increasing values. Furthermore, the agents who list in the community will need good photography on the solds to show when presenting their comparables to subsequent selling clients. The neighbors will look at the marketing of the agents listing in their subdivision to decide who to list with. Professional photography matters. What's place on the Internet stays on the Internet for a very long time! So make it excellent!
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