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Exclusively for PLATINUM Subscribers

List of products & services included with the MLS Platinum Package

This list is in addition to all the products and services that are part of MLS Standard.
  • REALTORS® are becoming more and more creative in their online marketing efforts to engage new clients.

  • These new avenues include social networking sites and personal blogs.

  • Consider starting a blog to help build your image as an expert in your particular market.

   Learn more

  • Leverage the power of the HAR.com consumer mobile app.

  • Invite your client to connect with you on the HAR.com app.

  • HAR.com app is branded to you on your client’s device.

  • Provides a collaboration platform between the agent and client.

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  • Agent branded web site powered by HAR.com.

  • Full featured property search with mapping and open houses.

  • Can be configured to display school and neighborhood search features.

   Learn more

  • Online appointment scheduling software for your agents and firm.

  • Integrated with MLS data making it easy to set appointments.

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  • Quickly post listing activities on your social media sites.

  • New listings, price reductions, open houses or sales posted to Twitter, Facebook (emailed) and LinkedIn.

   Learn more

  • Full featured platform for agent ratings and reviews.

  • Automatically surveys clients you’ve represented in a MLS transaction.

  • Ratings and comments from the surveys displayed to consumers visiting HAR.com.

   Learn more

  • Features that allow consumers to contact agents directly from HAR.com.

  • Includes Lead Capture Forms, Lead Connect and Property Hotline inquiries.

  • "Lead Connect" lets you display "Have Agent Call Back" button on your listings.

   Learn more

  • Easily contact the listing agent for any property, right from the app.

  • Engage more efficiently with your customers.

  • Share and print a full transcript of all your in-app chat conversations.

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  • Property specific website designed for each of your listings on HAR.com.

  • Contains photos, home features, neighborhood, school and tax information.

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  • Easy to use search IDX links and widgets you can embed on your websites.

  • Branded to the agent and allows consumers to search MLS listings.

  • Add map search, open house, school search and more to your websites.

   Learn more

  • Track and manage leads you receive from HAR.com.

  • View and respond to appointment requests, phone leads or web site leads.

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  • A client web portal related to their listed property or a property of interest.

  • Clients can access HAR.com listing traffic reports for their listed home.

  • Provides nearby listing and sales activity including price trends and statistics.

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  • An Exclusive Feature for MLS Platinum Subscribers.

  • The new Open House Registry App is a real benefit for HAR members and MLS subscribers.

  • Agents can manage their upcoming open houses in one convenient dashboard and guests can sign in using the same app.

    Learn more

  • Facebook app you can add to your Facebook Business Page.

  • Provides a listing search platform from within your Facebook business page.

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  • Agent branded, password protected web site for registered customers and clients.

  • Customers or clients may access information only available to registered users such as sold listings, DOM and listing history.

  • You receive all inquiries from registered users of your VOW site.

   Learn more

  • Create professionally styled reports including CMAs, Buyer Tours, and Flyers.

  • Great iPad listing presentations and printed reporting capability.

  • Upload your own PDFs to be included in CMA reports.

   Learn more

  • Showings: Your showing activities will be displayed on your profile page.

  • Recommendations: Ability to request recommendations and display recommendations on your profile page.

  • Customize Neighborhoods: Customize neighborhoods that you specialize.

  • As part of our ongoing site improvements, we are proud to announce an upgrade to our popular "Find a Pro" search function. With this enhanced feature, Platinum Agents can now customize their target city and zip code with our "Customize Find a Pro Results."

  • Learn More

  • Enhance your personal branding, “Presented By”, when you share search results, listings, open houses, videos and hundreds of relevant articles on HAR.com.

  • Learn More

  • You branding on Seller's Net Sheet, Buyer Closing Costs, Rent vs Buy Compare, Mortgage and Amortization Calculator.

  • Learn More

 













Frequently Asked Questions

How It Works?
Why is HAR changing its MLS service structure to offer the new MLS Platinum package?
  • Recent NAR policy changes prohibit local MLSs from including certain services in their Standard MLS service offering.

  • NAR’s policy specifically excludes from Standard MLS "services that are not substantially related to the function of a MLS," as defined by NAR. The services impacted by this policy change include the Client Experience Rating, agent websites and other advertising related tools developed by HAR.

  • These changes will allow HAR to provide enhanced MLS services for those subscribers who choose to pay for them, while continuing to provide an affordable plan for those who choose not to pay for enhanced, optional services.

What services are included in MLS Standard Services?
How much will MLS Standard services cost?
  • The cost of a MLS Standard subscription is $35/month billed quarterly or annually in advance ($85/month for broker of record).
What services are included in MLS Platinum Services?
  • MLS Platinum services are optional, “add-on” services for those already subscribed to MLS Standard.

  • Agents who choose to add the optional MLS Platinum services at an additional charge of $129 per year will receive a set of HAR-developed tools designed to help market you and your brand to consumers. Included are Client Experience Rating (agent ratings), agent websites, the new HAR.com “agent branded” mobile app and many more.

  • To purchase services comparable to MLS Platinum from third parties would cost more than $2,300 per year, so you still receive a great value.

  • Click here to view all MLS Platinum Services

Costs and Payments
How much will MLS Platinum cost and how will the billing process work?
  • The cost of a MLS Platinum subscription is $129 annually. Your credit card will be billed annually beginning the day your MLS Platinum subscription is activated.

  • You may sign up for MLS Platinum HERE to avoid any service interruption. Your credit card will not be billed until annual billing begins on July 1, 2016.

Can I pay for MLS Platinum services quarterly?
  • No. In order to keep the price of MLS Platinum as low as possible, HAR will be using an online order and payment system which will not impact our existing billing process. The estimated annual cost of similar products included exceeds $2,300 per year. MLS Platinum is priced at $129 per year which represents an excellent value.


Still have a question? Email HAR MLS Support.