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Exclusively for PLATINUM Subscribers

List of products & services included with the MLS Platinum Package

This list is in addition to all the products and services that are part of MLS Standard.
  • REALTORS® are becoming more and more creative in their online marketing efforts to engage new clients.

  • These new avenues include social networking sites and personal blogs.

  • Consider starting a blog to help build your image as an expert in your particular market.

   Learn more

  • Leverage the power of the consumer mobile app.

  • Invite your client to connect with you on the app.

  • app is branded to you on your client’s device.

  • Provides a collaboration platform between the agent and client.

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  • Agent branded web site powered by

  • Full featured property search with mapping and open houses.

  • Can be configured to display school and neighborhood search features.

   Learn more

  • Online appointment scheduling software for your agents and firm.

  • Integrated with MLS data making it easy to set appointments.

   Learn more

  • Quickly post listing activities on your social media sites.

  • New listings, price reductions, open houses or sales posted to Twitter, Facebook (emailed) and LinkedIn.

   Learn more

  • Full featured platform for agent ratings and reviews.

  • Automatically surveys clients you’ve represented in a MLS transaction.

  • Ratings and comments from the surveys displayed to consumers visiting

   Learn more

  • Features that allow consumers to contact agents directly from

  • Includes Lead Capture Forms, Lead Connect and Property Hotline inquiries.

  • "Lead Connect" lets you display "Have Agent Call Back" button on your listings.

   Learn more

  • Easily contact the listing agent for any property, right from the app.

  • Engage more efficiently with your customers.

  • Share and print a full transcript of all your in-app chat conversations.

   Learn more

  • Property specific website designed for each of your listings on

  • Contains photos, home features, neighborhood, school and tax information.

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  • Easy to use search IDX links and widgets you can embed on your websites.

  • Branded to the agent and allows consumers to search MLS listings.

  • Add map search, open house, school search and more to your websites.

   Learn more

  • Track and manage leads you receive from

  • View and respond to appointment requests, phone leads or web site leads.

    Learn more

  • A client web portal related to their listed property or a property of interest.

  • Clients can access listing traffic reports for their listed home.

  • Provides nearby listing and sales activity including price trends and statistics.

   Learn more

  • An Exclusive Feature for MLS Platinum Subscribers.

  • The new Open House Registry App is a real benefit for HAR members and MLS subscribers.

  • Agents can manage their upcoming open houses in one convenient dashboard and guests can sign in using the same app.

    Learn more

  • Facebook app you can add to your Facebook Business Page.

  • Provides a listing search platform from within your Facebook business page.

    Learn more

  • Agent branded, password protected web site for registered customers and clients.

  • Customers or clients may access information only available to registered users such as sold listings, DOM and listing history.

  • You receive all inquiries from registered users of your VOW site.

   Learn more

  • Create professionally styled reports including CMAs, Buyer Tours, and Flyers.

  • Great iPad listing presentations and printed reporting capability.

  • Upload your own PDFs to be included in CMA reports.

   Learn more

  • Showings: Your showing activities will be displayed on your profile page.

  • Recommendations: Ability to request recommendations and display recommendations on your profile page.

  • Customize Neighborhoods: Customize neighborhoods that you specialize.


Frequently Asked Questions

How It Works?
Why is HAR changing its MLS service structure to offer the new MLS Platinum package?
  • Recent NAR policy changes prohibit local MLSs from including certain services in their Standard MLS service offering.

  • NAR’s policy specifically excludes from Standard MLS "services that are not substantially related to the function of a MLS," as defined by NAR. The services impacted by this policy change include the Client Experience Rating, agent websites and other advertising related tools developed by HAR.

  • These changes will allow HAR to provide enhanced MLS services for those subscribers who choose to pay for them, while continuing to provide an affordable plan for those who choose not to pay for enhanced, optional services.

What services are included in MLS Standard Services?
How much will MLS Standard services cost and how will the billing process work?
  • All MLS subscribers will maintain a MLS Standard subscription at the current rate of $20/month billed quarterly or annually in advance ($85/month for broker of record).

  • The billing process for MLS Standard will not change and will continue for all MLS subscribers as it is today with no further action needed.

  • Those subscribers who wish to add MLS Platinum to their subscription will need to subscribe separately to MLS Platinum at an annual rate of $129/year. (see FAQs below)

What services are included in MLS Platinum Services?
  • MLS Platinum services are optional, “add-on” services for those already subscribed to MLS Standard.

  • Agents who choose to add the optional MLS Platinum services at an additional charge of $129 per year will receive a set of HAR-developed tools designed to help market you and your brand to consumers. Included are Client Experience Rating (agent ratings), agent websites, the new “agent branded” mobile app and many more.

  • To purchase services comparable to MLS Platinum from third parties would cost more than $1,800 per year, so you still receive a great value.

  • Click here to view all MLS Platinum Services

Costs and Payments
How much will MLS Platinum cost and how will the billing process work?
  • All MLS subscribers currently have access to the services included in MLS Platinum at no additional cost until July 1, 2016.

  • You may go ahead and sign up for MLS Platinum HERE to avoid any service interruption. Your credit card will not be billed until annual billing begins on July 1, 2016.

  • For those agents who subscribe to MLS Platinum after July 1, 2016, you will be billed annually for MLS Platinum services at $129 per year based on the date you sign up.

  • The estimated annual cost of similar products included exceeds $1,800 per year. MLS Platinum is priced at $129 per year which represents an excellent value.

Can I pay for MLS Platinum services quarterly?
  • No. In order to keep the price of MLS Platinum as low as possible, HAR will be using an online order and payment system which will not impact our existing billing process. The estimated annual cost of similar products included exceeds $1,800 per year. MLS Platinum is priced at $129 per year which represents an excellent value.

When can I sign up for MLS Platinum?
  • You may go ahead and sign up for MLS Platinum HERE to avoid any service interruption. Your credit card will not be billed until annual billing begins on July 1, 2016.

  • All MLS subscribers currently have access to MLS Platinum at no additional charge until July 1, 2016.

How to apply?
How do I sign up for MLS Platinum?
  • MLS subscribers will be able to sign up for MLS Platinum services beginning this summer, by logging into the Member Only Portal and accessing the “MLS” menu.

  • Beginning this summer, all MLS subscribers will have an opportunity to sign up for MLS Platinum services with the annual billing for MLS Platinum to begin on July 1, 2016.

  • MLS subscribers who choose to sign up for MLS Platinum after July 1, 2016 will be billed annually based on the date of sign up.

  • Subscribers who do not elect to subscribe to MLS Platinum services will continue on the MLS Standard plan at the current MLS fee rate and need take no further action.

Why don’t you just lower our fees?
  • The price of $20 per month for MLS Standard covers those services being provided in the MLS Standard package.

  • The price for MLS Standard is among the lowest in the nation and is nearly 50% less than the national average for MLS fees.

  • Even at that lower cost, HAR Standard provides more tools and services than subscribers receive through other MLSs.

Why are you charging $129 per year for MLS Platinum?
  • NAR advised us that we must charge at least 50% more for MLS Platinum than what we were charging for MLS Standard currently. That is how we arrived at the $129 cost.

  • Note that we have not raised fees since 1997 and continued to roll out new tools and services without increasing the fees.

  • Any new tools or services that HAR develops are expected to be covered by this new cost structure, so we do not anticipate that the MLS Platinum price would increase, even as we roll out new tools.

What are you going to do with the additional revenue this will generate?
  • The revenue generated from MLS Platinum fees will be rolled back into product development for the benefit of our subscribers.

  • It will allow us to continue to deliver products and services that will help you be more successful in your business.

Still have a question? Email HAR MLS Support.