Newsroom

Media Contacts

Brittany Aucion

Public Relations Manager

Matthew Burrus

Chief Communications Officer

A real estate license does not a Realtor make

Real estate is a diverse industry with residential, commercial and other specialties. If you are ready to sell a house, you obviously want an agent that knows residential real estate. But what else should you consider as you start this process?

Holding a real estate license does not make someone a Realtor. There’s more to it than that. The main feature that distinguishes a Realtor from someone who's merely licensed by the state to sell real estate is the Code of Ethics, which requires Realtors to put their clients' interests first at all times.

Hiring a Realtor means you have retained someone who is committed to continuing education, professionalism, and integrity. So, before you ask potential real estate agents any other questions, ask if he or she is a Realtor.

Compensation
When considering an agent, it may be a mistake to choose your representative based solely on compensation. Agents charge differently and provide different levels of service. Make sure you know what you’re getting.

Pricing
It’s also not always the best idea to go with an agent solely because he or she suggests the highest asking price. Yes, you want to get as much as possible for your home, but neither you nor your agent determines what a buyer is willing to pay. An agent who prices your home too high to get your listing isn’t doing you any favors.

Marketing
Suppose your house is beautifully remodeled and priced to sell. What good is that if no one sees it? Before you hire an agent, ask how she plans to market your property.

Agents have different marketing strategies that may include the Internet, MLS, print ads, open houses, staging and other means. Make sure you’re comfortable with the efforts planned for your property.

Find out how an agent stays in touch with clients. Texts? Phone calls? Emails? Tweets or posts on your Facebook page? Tell the agent which method you prefer – and how often you want to hear from him or her. It’s better to find out now if an agent doesn’t use text messaging, which may be your preferred method of communication, than to find out during negotiations with a buyer.

Interview
Don’t be afraid to interview several agents. Ask your friends and family who they have used. There are lots of us available to help you, and we each have our own style, personality, strengths and business models.

To find a Realtor in your area of Texas that can help you sell your home, visit HAR.com and click on the “Find a Real Estate Agent” option under the “Agents” tab. You can narrow your search by using a variety of different criteria, including Client Experience Rating, Platinum Agent, Multilingual Agent, Multicultural Agent and Certifications.