Can I advertise a builder’s model home on social media?

Wow, what an awesome question. I don't know the actual rules about this, as many builders are private companies, and every builder does something different. As a rule, I don't market, or attempt to market any property that I don't have a listing agreement on (concerning paid marketing materials). For properties that are listed on the mls, I will ask the listing agent first before I share their mls listing to my followers on facebook, and other social media outlets. Often I will take my own photos on my phone, so asking them is a courtesy to ensure that anything I may post would not interfere in their current marketing strategy. If you want to share the property with your sphere, or your current client list, I don't see why you would need to ask anyone, or need permission from a builder as long as you're not making any promises that the builder/seller may or may not be able to meet. So your simple question kind of makes me want to ask, "How do you want to share the builder's model home on social media?" Doing a simple TikTok in the house, great, Instagram, great, just don't make promises, facebook, I'd send it to your friends and friends only, unless you have permission to send it publicly. Good luck, and I hope this helps you!

Check-out the TREC PDF on social media and advertising, it may help you out. There should be an attached link.

You of course need their permission and approval. One way you could advertise is to use the advertisement they send you and talk about the experience with showing a client, the features you love, the incentives, financing, etc. This of course sends people straight to the builder. Some builders will allow you to put your sign on a home and enter the property in the MLS, but generally you need to have sold a lot of homes for them. You also receive zero commission. Many of the builders have Realtors who will sell a listing for zero commission if someone is buying their product. Also several real estate companies will buy the listed homes if they don’t sell. This prevents fall out from homes on contingency contracts.

Yes, you can with permission. They love the exposure and will send you all their information if they are smart.

You can, but I would make sure you’re representing the interested client to contact you for more information, so that you can get your commission when they purchase.

Technically you're suppose to have written permission, but yes.

Yes with the builder permission, You can.

Yes! Contact the builder they may already have info social media ready that you can use

If you aren't sure, email the builder rep and ask. Most builders welcome the additional exposure. I would take your own photos, however.

Hi Sean yes with their permission and give them credit in the post.