You might be getting the concepts of branding and marketing confused. Marketing is what you do, but a brand is who you are and what you stand for. Your perceived value. An effective personal brand wields influence and with it you are likely to enjoy a steady stream of clients, recognition and loyalty, greater credibility and rewarding partnerships.Developing your personal brand requires actually meeting people and also an advertising and marketing strategy. Create a 12 month business plan of measurable actions/activities which includes meeting people and build your brand. I teach and coach the agents in my firm about building their brand and delivering stellar customer service to build repeat and referral business, but there are also courses you can enroll in and books you can buy to learn about brand building if your broker isn't coaching/mentoring you..