Hi Rigo! The reverse prospecting option can be a great tool! It will show you how many properties each person has been sent, it will show you if they like it or heart your property, and it will give you contact information for the agent representing them. Terry Kraemer gave you a great step-by-step answer to set up the reverse prospecting on your listing! Once your listing is set up for reverse prospecting, you cannot market to the clients searching for your type of property, you can only reach ...

Hi Rigo! The reverse prospecting option can be a great tool! It will show you how many properties each person has been sent, it will show you if they like it or heart your property, and it will give you contact information for the agent representing them. Terry Kraemer gave you a great step-by-step answer to set up the reverse prospecting on your listing! Once your listing is set up for reverse prospecting, you cannot market to the clients searching for your type of property, you can only reach out to the agents representing them. You will have no contact with the clients, just the agents. The way I usually handle that is by reaching out to each agent and letting them know one of their clients showed up on my list of prospects, meaning my listing met their specific criteria. Include the client number, as Terry mentioned. Many of these people have received hundreds of properties, so I start with the ones that have only received a few properties, because that means they have just begun their search and are likely hot prospects. The key is in the follow up! I do not recall ever receiving an answer after one touch...it usually takes 2-6 touches before I get a response (if I get one) and sometimes more. That can be discouraging, but just hang in there! Definitely start with the ones that heart your listing! And keep reaching out until they respond. If you have a listing that has not performed well on the market, you can make reverse offers to these people to stimulate activity. Out of ALL the people in the market to buy, these people are looking for exactly your type of property, so that is a great place to start. Hope this helps!

Set up Reverse Prospecting properly, Navigate to My Matrix > My Listings, then select your Coming Soon listing. Click the Reverse Prospect button at the bottom this will surface a list of other agents whose saved searches match your listing. Contact agents through their Ref# When you reach out, provide the unique Ref# shown in Matrix. This helps the other agent easily identify which of their clients your listing matches without revealing client identities. Understand anonymity & controls. Reve...

Set up Reverse Prospecting properly, Navigate to My Matrix > My Listings, then select your Coming Soon listing. Click the Reverse Prospect button at the bottom this will surface a list of other agents whose saved searches match your listing. Contact agents through their Ref# When you reach out, provide the unique Ref# shown in Matrix. This helps the other agent easily identify which of their clients your listing matches without revealing client identities. Understand anonymity & controls. Reverse Prospecting keeps buyer identity anonymous listing agents only see the agent, not the client. Buyer agents can opt out if they don't want to be contacted by disabling the Available for Reverse Prospect option in their Contact settings. Leverage your Coming Soon status strategically. A Coming Soon listing is considered under contract but not yet marketed to the public via shows, signs, or consumer-facing ads on HAR.com this means you're in compliance with the NAR Clear Cooperation policy, as long as you haven't started public marketing. Use Reverse Prospecting as a private yet effective strategy to get the listing in front of potential buyers before its officially launched. Bonus marketing ideas: Share tailored teaser content with matched buyer agents to create buzz for example, highlight key features and expected show dates, without over-exposing the listing. Coordinate with matched agents to schedule early viewings once your listing transitions from Coming Soon to Active. Use social media, targeted email, or agent-only previews to generate interest, but avoid public advertisement that could violate listing policies.