Lidia Herrera

By merging market intelligence with a client-first philosophy, I deliver tailored solutions that empower clients to make informed and impactful real estate decisions. My name is Lidia Herrera, and I am proud to be a real estate professional with The International Real Estate Company. Based out of our McAllen, Texas office, I have cultivated a robust portfolio and earned a reputation for excellence in the competitive real estate market of McAllen and beyond.

With a strategic approach to real estate transactions, I am dedicated to ensuring that each client's needs and preferences are met with the utmost professionalism and care. I have extensive experience working with both first-time homebuyers and seasoned investors, and my ability to negotiate effectively and understand market trends has contributed significantly to my success and the satisfaction of my clients.

I handle properties in Mission and Ware Heights and bring significant expertise in both digital and linear media marketing and advertising. My skills include digital media integration, market research, media planning, buying, and selling. I have a comprehensive understanding of tools such as Nielsen, Scarborough, Kantar, Polk, Griffin, CRM, STRATA, and Media Monitors, thanks to my education from the University of Houston, where I earned a Bachelor’s degree in Communication and Advertising.

My dedication to the real estate profession is evident in my continuous pursuit of knowledge and skill enhancement. By staying abreast of the latest industry developments, I offer cutting-edge solutions and insights that guide my clients through the complexities of real estate transactions with ease and confidence.

To see the neighborhoods where I have listings, please click here for more details. I am available at (956) 254-0001 for expert real estate advice and personalized service. Let’s work together to achieve your real estate goals and aspirations.