Houston Real Estate Blogosphere
Houston Real Estate Blogosphere brings together all the blog posts of REALTORS from the Houston area in one place
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Home Marketing

The most recently published posts in the Home Marketing category
The longer a home for sale sits on the market, the more likely buyers will begin thinking something’s wrong with it. Seller's can avoid a long wait for the right offer by considering these six factors that may be telling you it’s time to lower your price.1. You’re drawing few lookers You get the most interest in your home right after you put it on the market because buyers want to catc...
Read Post [Posted on 09/17/2014 By John Askins]
Real estate professionals say incentives to sweeten a real estate deal are certainly good ways to generate buzz about a property, but the asking price is the real key to getting a home sold.  Incentives to get home buyers’ attention have gotten lavish. Recent examples include a new BMW, season tickets to football games, a boat for waterfront properties, $3,000 gift cards at interior design s...
Read Post [Posted on 09/17/2014 By John Askins]
Although kitchens and bathrooms always steal the spotlight in a home remodel, they aren’t necessarily the ones that have the highest return on investment when you sell your home.Since 2002, a trade magazine for contractors and builders called “Remodeling” has been tracking how much it costs to do common home improvement projects — and then calculating how much of that cost is recovered when the ho...
Read Post [Posted on 09/16/2014 By Garrett McWhorter]
Midrange 2014 National Averages West South Central PROJECTJOBCOSTRESALE VALUECOST RECOUPEDJOBCOSTRESALE VALUECOST RECOUPEDCHANGE VS 2013Attic Bedroom$49,438$41,65684.3%$44,581$36,88383.0%Backup Power Generator$11,742$7,92267.5%$11,116$9,53386.0%Basement Remodel$62,834$48,77777.6%$56,110$51,58692.0%Bathroom Addition$38,186$22,94060.1%$34,835$23,28167.0%Bathroom Remodel$16,128$11,6887...
Read Post [Posted on 09/16/2014 By Garrett McWhorter]
Rich Man's Market: Houston home sales jump again — with $500,000 plus houses leading the charge By Ralph Bivins 9.11.14 8:16 am ...
Read Post [Posted on 09/15/2014 By Christopher Chin]
Home stagers are the people who sweep through homes going on the market and make them look uncluttered and cozy without a huge investment of time or money. What’s their secret? Stagers have a bag of design and organizing tricks that can be useful even to someone who has no plans to sell. They look to make a house or condo desirable to potential buyers and maximize price. They have p...
Read Post [Posted on 09/13/2014 By John Askins]
Q: I am about to put my four-bedroom home on the market, with a 90-day listing. The agent says she will hold one open house for the general public. She says we don't need any more because open houses don't sell homes. Is she right?-Ocean City, N.J. A: Heck no, though her opinion is certainly shared by many real estate agents who would rather do anything else on their weekends than babysit a hous...
Read Post [Posted on 09/13/2014 By John Askins]
These budget-friendly home improvements will help you enjoy your home more today — and sell it for the most value tomorrow.When it comes to home improvement, some dollars stretch more than others. And if you’re on a limited budget, it becomes even more important to spend those dollars wisely.Here are eight affordable (under $5,000) home improvement projects that’ll help you enjoy your home mo...
Read Post [Posted on 09/12/2014 By Garrett McWhorter]
The home of tomorrow isn’t about Jetson-esque wonders and smartphone apps. It’s about home value, the environment, and our lifestyles. In an effort to predict what home features will be most valued in 25 years, we focus on four rising trends:1.  Extreme Energy EfficiencyUtility bills are expected to skyrocket over the next couple of decades. This will result in sustainable updates that push t...
Read Post [Posted on 09/12/2014 By Garrett McWhorter]
In a seller's or buyer’s market, sellers must be smart or they risk having their property linger longer on the market than they want. Sellers should take caution to avoid the following common traps, according to an article at MSNBC.com.1. Overpricing the home. Home values have dropped considerably since their peak, but sellers still are often tempted to list a home based on what the...
Read Post [Posted on 09/12/2014 By John Askins]
Remodeling with an eye toward resale lets you enjoy improvements now that attract home buyers later.The most important home features buyers want are the ones that keep them cool, entertained, and give them room to store their stuff.Central air conditioning, a walk-in closet in the main bedroom, and being pre-wired for home entertainment and Internet were the three home features most valuable to bu...
Read Post [Posted on 09/10/2014 By Garrett McWhorter]
Redfin: Here's why now is the ideal time buy a home Positive forefor rest of 2014 Brena Swanson August 29, 2014 2:04PM Winter brought a surprise polar vortex that fed into a spring home-buying season that didn’t produce astounding results, but the remaining month of summer and rest of the year are projected to final...
Read Post [Posted on 09/10/2014 By Christopher Chin]
Determining the perfect asking price involves psychological reasons as much as practical reasons, The Wall Street Journal reports.“When you set a list price, you’re sending a signal to the market,” says Michael Seiler, professor of real estate and finance at The College of William & Mary in Williamsburg, Va. But pricing a home can be a “delicate balance,” says Mike McCann, a real esta...
Read Post [Posted on 09/10/2014 By John Askins]
It seems so obvious...of course chic, boutique- and bistro-filled neighborhoods have higher property values than less-vibrant areas. Now, there’s a tool that backs up that assumption with real numbers. Independent We Stand, a national group made up of small businesses, developed a calculator showing just how much a home’s value would have increased over a 14-year period if it was bolstered by a s...
Read Post [Posted on 09/10/2014 By John Askins]
The street name of a neighborhood can affect the asking price on a home, at least according to a survey by Trulia. Trulia analyzed the median asking price per square foot among various types of address suffixes, like “Lane” and “Park.” Street addresses with the words “Boulevard,” “Place,” and “Road” were found to have higher average asking prices than homes with addresses ending in “Avenue,” “Driv...
Read Post [Posted on 09/07/2014 By John Askins]
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