The HAR Certified Strategic Marketing Specialist is a comprehensive marketing certification program that includes a variety of courses covering different aspects of marketing, such as digital marketing, branding, content marketing, lead generation, and social media marketing.

This valuable series of courses will provide opportunities for practical application, and ongoing professional development to ensure you are equipped with the knowledge and skills to develop effective marketing strategies that drive business growth.


To receive the certification, it will require a completion of five required courses and nine elective courses (three from each sub-category) making up a total of a minimum of 14 classes. The required courses and elective course options are listed below.

Foundation classes (required to take for CSMS)
- Marketing Fundamentals Workshop
- Brand You
- Crafting a Winning Real Estate Value Proposition
- HAR Platinum Tools for Your Success – Introduction
- How to become a Referral Rockstar

ELECTIVES:

Business Development Skills (Choose any 3)
- Crafting Conversations and Overcoming Objections
- Prospecting with Purpose
- Master Communication in 4 Easy Steps Using DISC
- Spokesperson Training…Lights… Camera…and Your Action

Marketing Tools (Choose any 4)
- Social Media Platforms, Building Your Brand
- Get Insta known with Instagram
- How to Enhance Your Member Website
- How to use Canva to Market Your Brand
- Platinum - Mastering Agent Promotion
- Platinum - Mastering Lead Generation
- Platinum - Mastering Listing Promotion

Marketing Tactics (Choose any 2)
- Braving the Video Marketing World
- Open Houses, Open Doors
- HAR CRM Mastering the Basics
- HAR CRM Advanced Features
- Picture Perfect Listings