Sell Smart in a Balanced Market: Pricing & Incentives Matter

What the numbers tell us

HAR notes that the average price per square foot in September was $175 and the list-to-sale price ratio dropped to 93%, its lowest point since January 2023. Homes spent about 55 days on market, compared with 52 last year. These metrics underscore that buyers are scrutinizing value and negotiating harder.

• Sellers: Start with a realistic list price based on comparable sales. Address deferred maintenance and enhance curb appeal. Consider offering concessions like closing-cost assistance, a home warranty or buydown credits to sweeten the deal.

• Buyers: Use the expanded days-on-market to your advantage. Submit thoughtful offers with contingencies and be prepared to negotiate repairs or price reductions.

• Investors: A lower list-to-sale ratio means more wiggle room on purchase price. Look for properties where small improvements can yield a higher resale value.

By following these simple tips, you'll feel more confident about buying your first home.

Want to get started on your home-buying or selling journey? Text HOME to 832-639-4884 or click HERE to begin!

Resources

• Price-to-sale ratio data – Insight on list-to-sale price trends.

• DOM statistics – Days on market comparisons.

• Staging best practices – Tips for showcasing your home.