Rene Lara is a Houston-based real estate agent who specializes in helping buyers and sellers navigate the Houston metro area, with a strong focus on relocation clients and new construction homes.

Through his brand, Making Houston Home, Rene is known for educating clients on what it’s really like to live in Houston — from neighborhood insights and commute considerations to builder incentives, affordability, and lifestyle differences across the suburbs.

Rene works with:

• Buyers relocating to Houston from out of state

• First-time and move-up homebuyers

• New construction and custom-build clients

• Sellers looking for strategic, market-driven pricing

Rather than taking a “sales-first” approach, Rene believes in educating his clients so they can make confident decisions. His process is transparent, pressure-free, and built around long-term relationships.

In addition to working directly with clients, Rene creates real estate and relocation content on YouTube and social media, where he tours communities, model homes, and showcases what makes each part of Houston unique.

If you’re thinking about buying, selling, or relocating to Houston, Rene’s goal is simple:
to help you feel at home, before you ever move in.