According to the National Association of REALTORS®, When the National Homebuying Survey was conducted in 1981, the most important rated information source in the home search, after agents, was newspaper ads. In 2020, 97% of homebuyers used the internet in their home search.
If 97% of homebuyers used the internet for their home search, when you list your home, one of the most important factors in attracting home buyers is the quality of the photography, use of drone photography/videography, and 3D Virtual Tours.
In the old days of selling real estate, most REALTORS® relied on the Three Ps of Selling:
There was a day that selling strategy was the best they had. Many agents still practice that selling strategy today. However, the more successful agents that have embraced and utilized the technology that is available today realize that the Three Ps of Selling have changed! To be successful in todays market, the new Three Ps of Selling are:
If a buyer finds 5 homes on their internet search they want to see today, you want yours to be the first one on their list! Often, that comes from the one that looks best to them on the internet.
What is HDR Photography?
HDR Photo Non-HDR Standard Photo
Both of these photos were taken using the same professional camera. The one on the left is an HDR (high dynamic range) photo, using an advanced technology to remove shadows, sharpen colors, and make the picture look the same way the human eye would see the room. Notice particularly the windows. Many agents would prefer to save money and use the lesser quality on the right. You can see different photos on different listings by some agents that will actually use their cell phone cameras to take pictures, sometimes on homes priced in excess of 500,000. Some agents may use the HDR photos, but ask their client to pay for them. When you list with us, whether you are listing a 150,000 house or a 1,000,000+ house... you will get all HDR photography... INCLUDED... no extra charge or fees.
What is a 3D Virtual Tour... and Why Do I Need That?
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This is a 3D Virtual Tour powered by Matterport™. Matterport™ is the industry leader and the gold standard in virtual home tours. Unlike inexpensive and boring slide show virtual tours, the Matterport™ 3D Virtual Tour allows the viewer, via a computer mouse or your finger on a smart phone screen, actually navigate throughout an entire home, just as if you were walking through it in person. It allows the viewer to move up to the ceiling and down to the floor, and easily move across rooms, from room to room, and up the stairs. Many agents forego these due to the relatively high cost of having them done. Many buyers from outside our area will often make offers, sight unseen, on listings with a Matterport™ 3D Virtual Tour. Again, youll see many listings on the MLS with selling prices of 1,000,000+ where the agent simply skips using this powerful toll and pockets the savings. We provide a Matterport™ 3D Virtual Tour on 100% of our home listings, regardless of selling price.
Why is professional FAA licensed drone photography/videography so important?
Standard Ground View HDR Photo Professional Drone HDR Photo
Although both of these are great photos, and youd probably want to use them both, clearly the drone photo tell a much bigger story. Without it, this would be just another beautiful home. But the drone photo gives the viewer much more of a feel that this is actually a 1.25 acre estate on a small private lake. To fully paint the picture, you need them both. Once again, many agents will not spend the extra money. Theyd just use the less expensive one on the left. Paired together, these two great photos will generally attract more online buyers. We use professional FAA licensed and insured drone photos and videos in 100% of our listings (unless the home is in very close proximity to an airport, where the FAA prohibits drone flight).
Is Video Important?
src=https://player.vimeo.com/video/549325536?h=2d481fbb1b&badge=0&autopause=0&player_id=0&app_id=58479 width=1920 height=1080 frameborder=0 allow=autoplay; fullscreen; picture-in-picture allowfullscreen= title=Demo Video 2:07>
Do you ever watch HGTV? Your prospective buyers probably do, too. They are used to seeing video of homes. These videos usually run around 2 minutes each. They give the prospective buyer a complete visual tour of the inside and outside of the home, similar to the format they might se on TV. There is an expense associated with these, too. Youll very seldom see one of these (other than maybe a slide show video) on very few listings below 1,000,000+. Will they make a great impression on your buyer?
In summary, you may have a good friend, or even a relative, offering to help you sell your home. Ask them the question, will you promise to provide:
If the answer to any of those questions is No... give us a call!
We will help you sell your home for the highest price possible in the least amount of time possible. We have a marketing plan that is highly effective. If you are paying the commission, you deserve the best service and the best product for your money. Dont settle for the Old Three Ps of Selling! It may cost you money.
Call us! We will prepare you a no cost, no obligation, Comparative Market Analysis on your home. We get results.
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