The Secret To Selling? Using an Agent To Get Your House Noticed

In a recent survey, the National Association of Realtors (NAR) asked sellers what they want most from a real estate agent. The number one answer was to help market their house.

It makes sense. The way your agent markets your house can be the difference between whether or not it stands out and gets attention from buyers. Thats why its so important to work with an expert local agent that knows what they're doing.

According to that same report from NAR, here are some of the most common methods real estate agents use to market homes, and how you benefit when your agent uses them effectively (see graph below):

• Listing on the MLS  Real estate agents have access to the Multiple Listing Service (MLS) database. And thats great for you because having your house on the MLS helps it get more visibility from other agents and buyers. And the more people who see it, the more likely it is to sell.
• Using a Yard Sign  A yard sign may seem simple, but its one of the best ways to catch the attention of people driving or walking by. And when it does, theyll help spread the word to friends and family who are looking to buy that theres a house for sale in the area. It also puts your agents contact information on display, making it easy for interested buyers to get in touch.
• Having an Open House  An open house is a great way to create a sense of competition and urgency among buyers and that can lead to stronger offers. And since youll only need to leave once for many buyers to visit, it makes the process easier for you, too. Plus, an open house helps your agent get real-time feedback about what buyers love and what they're not as sold on.
• Showcasing on Your Agents Website  Having your house on your agents website presents it in a professional way to buyers. And odds are, people visiting your agents website are serious and ready to make a move, so this is a smart way to get in front of motivated buyers.
• Social Networking  Posting your house on social helps get your house in front of buyers who may not have seen it with traditional marketing. It also makes it easy for people to share your listing with friends and loved ones.
• Providing Virtual Tours  For buyers who are relocating from out of town, virtual tours allow them to check out your house anytime from wherever they are. This helps reach more potential buyers who may not be able to come to see your house in person.
• Using Video Video is an excellent way for your agent to show off some of the top features of your house like your kitchen, large closets, outdoor entertainment areas, and other key details that could attract buyers.
• Sending Emails Sending out information about your house to your agents expansive database is another way theyll get it in front of even more people. Great agents may even send emails teasing that your house is coming to the market as a way to boost interest and excitement before it officially has an open house. 

Heres what it comes down to. Most good agents will write a description of your house for the listing and pair it with high-quality photos. But a great agent will do so much more than that.

Theyll not only lean on their expertise, theyll put in the time and effort to make sure your house makes an impression on buyers, and ultimately, sells.

Bottom Line

As a seller, working with a creative local real estate agent is a smart way to ensure your house grabs the attention of the right buyers. If youre ready to sell and want to talk about strategies we can use to get your house sold, reach out to an agent.

Venessa James - Broker Associate    

ABR, ALHS, CHMS, MCNE, LUXE, SFR, SRS  

Platinum Experience Group - KW Professionals 

(281) 889-8292 platinumexperiencegroup.com

Integrity, Experience, Results