Choosing the Right Realtor and Brokerage Matters

Just as homes are unique, the same can be said about realtors and brokerages. The differences found among brokerages include the total number of agents, the training offered to their agents, varying resources and system supports available to the agents as well as the brokerage’s reputation. Better Homes and Gardens Real Estate Gary Greene is an independently-owned residential real estate brokerage and recognized as Houston’s #1 residential brokerage—proudly serving the Greater Houston area with over 1,300 agents. Since the formation of Gary Greene in 1963, developing relationships with the community and clients continues to be a top priority. 

Recognizing Reputable Brokerage Characteristics

These strong foundations will be present:

Ethical and Legal Oversight: Brokerages are legally responsible for supervising their agents, overseeing compliance with state and local real estate laws as well as ensuring observance of industry standards and ethical practices.

Training, Technology, Resources and Expert Guidance: Quality brokerages are invested in their agents and do so by providing them with training, technology, resources, tools, and support systems to adequately serve their clients. The brokerage makes available to their agents access to administrative staff, legal counsel, and skilled team members to work with the agent in the numerous ways when presenting a client who is buying or selling a home. 

Market Reach and Networking: Having an extensive network of professionals to call upon aids agents in supporting their clients from connecting with other agents, lenders, inspectors, contractors or home-staging professionals during the selling or buying process. 

Now that we can spot key elements that create a stand-out brokerage firm, let’s review how to identify an outstanding realtor.

Outstanding Realtor Characteristics

Experience and Know-How: Agents with ample experience and proven know-how are prepared to meet the clients wherever they are in their home search or home selling process and take these clients through the whole process. Clients can rest assured they are not alone and they have someone who understand the steps plus the best order to accomplish everything. These agents understand how to read the local market data and keep up-to-date on what is happening across the region they serve. 

Strong and Capable Negotiation Skills: Your agent will always keep their client’s best interests top of mind to protect the client as well as negotiate the best rates and terms on their client’s behalf. 

Good Communication and Responsiveness: When a client has questions or is unclear about something in the buying or selling process it is essential that the agent can provide answers that are clear and can address any concerns. The agent will also work with clients to set expectations and provide timelines.

Networking Connections and Marketing: Being able to reach potential buyers and match them with sellers effectively is a skill. Networking with other agents and keeping an ear to what is happening in the market as well as what is coming can greatly impact the success and outcome of a sale. Outstanding agents have wide networking connections and continue to meet new people by being seen and being active in the community.  

In Summary

When you choose the right realtor and brokerage you have a strong combination with the resources and tools to partner with you in selling your home or aiding your in finding your ideal home to buy. It’s my pleasure to work with you and help you with all of your housing needs. Schedule an appointment and start the conversation. 

Since 2004 Sara Lyn Nguyen continues to bring a wealth of knowledge and expertise about buying and selling real estate around the Houston area to those she serves. Sara is a multi-year award winning REALTOR® and relocation specialist where her clients trust her to have up-to-date information on the real estate market. She has been one of Gary Greene’s Multi-Million Dollar Top Producers, and citywide was the #2 Top Producing agent in 2020, #3 in 2021, and #2 in 2022. When it’s time to buy, sell, invest, or relocate speak with a trusted professional knowledgeable in the homes and neighborhoods of Fort Bend/Sugar Land and the surrounding region.