Professional Photographs Bring More Attention to Home Listings

When you work with a professional real estate agent you will notice they emphasize the importance of using a professional photographer to take your home’s listing photos. This is for good reason. Today’s homebuyers are tech savvy and comfortable using laptops, tablets, and phones to do internet searches and make purchases. More eyes are seeing internet home listings than ever before. Photography is an important tool in a realtor’s toolbox to bring attention and prospective buyers to the home you’re selling. Professional photographs bring greater attention to home listings.

You may have heard the quote by Henrik Ibsen, “A picture is worth a thousand words,” meaning a picture (or photograph) has the ability to convey an idea more quickly and effectively than the written word. Homebuyers want to see accurate and well-lit photographs of homes. Professional photographers understand this and can deliver what buyers want.

A professional photographer will take photos using the best lighting and during ideal times of day. They understand the right angles to portray each room’s outstanding features. The photographer will use their experience, skills, and expertise to show your home at its finest.

Professional Photos are a Key Marketing Tool

Would you be surprised to learn that home sellers who partner with real estate agents using professional photos for the listing photos generate an average of 139% increase in clicks compared to other listings? This is a huge jump in exposure and directly introduces prospective buyers to your listing.

A few more fast facts about listings using professional photos:

• According to the Wall Street Journal, the majority of homes sold use professional photos compared to photos taken with a point-and-shoot camera. Buyers looking at homes in the mid-$200K range and up, expect to see professional quality photos. And this makes sense at this investment price point.
• Leading real estate professionals explain the use of high-quality photography leads to 68% of homes selling faster than those without visuals.
• Per a report by the National Association of Real Estate Agents, prospective buyers are spending 60% of the time when visiting a listing website viewing images of the home and only 20% of the time reading the listing description.

I’m pleased to share that utilizing professional photography is part of our marketing plan. When you list your home with me, we’ll discuss which marketing tools can bring the most eyes to your listing. Schedule an appointment today to learn more and get started.  

Since 2004 Sara Lyn Nguyen continues to bring a wealth of knowledge and expertise about buying and selling real estate around the Houston area to those she serves. Sara is a multi-year award winning REALTOR® and relocation specialist where her clients trust her to have up-to-date information on the real estate market. She has been one of Gary Greene’s Multi-Million Dollar Top Producers, and citywide was the #2 Top Producing agent in 2020, #3 in 2021, and #2 in 2022. When it’s time to buy, sell, invest, or relocate speak with a trusted professional knowledgeable in the homes and neighborhoods of Fort Bend/Sugar Land and the surrounding region.