How to Choose a High-Demand STR Market

Welcome to Day 2!

Yesterday you picked your business model. Today, you’ll learn how to choose a location where STRs stay profitable year-round — not just during the holidays.

What Makes an STR Market Strong?

Look for cities or neighborhoods with multiple demand drivers:

1. Hospitals & Medical Centers

Traveling nurses, patient families, contract workers.

2. Universities

Parents, professors, students, sports visitors.

3. Corporate Hubs

Business travelers & relocation stays.

4. Sports Venues & Convention Centers

Year-round events = consistent bookings.

5. Tourism Traffic

Extra strong during holidays like Thanksgiving.

Use These Tools (Fast & Reliable)

• AirDNA → revenue, ADR, occupancy

• PriceLabs Market Dashboards → demand trends

• Mashvisor → top-performing STR neighborhoods

The 2× Rule (Your Market Filter)

Choose a market where the top 20% of STRs earn at least 2× the income of long-term rentals.

If the long-term rent is $1,800/month…
Top STRs should be earning $3,600+/month.

Your Action Step Today:

Use AirDNA or Mashvisor to check 1–2 markets near you.

Next Lesson (Nov 25): Build Your STR Offer & Automations

Previous Lesson: Day 1 – STR Models
Next Lesson: Day 3 – Your STR Offer

Make Sure You Get Tomorrow’s Lesson Automatically

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