In today’s Katy and Waller market, buyers have more options, builder incentives are still active, and overpricing can cost sellers valuable time and negotiating power.
My latest blog breaks down why strategic pricing matters more in 2026, including:
* Katy market trends
* Why pricing is hyper-local
* The real cost of overpricing
* How Waller differs from Katy
* How resale homes compete with new construction
* What updates buyers notice most before listing
The goal is not to be the cheapest home on the market. The goal is to position your home as the smartest choice.
Read the full blog here: https://fredypenaranda.com/blog/strategic-pricing-for-your-katy-home-sale
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