The Best At What?

During a recent visit to my doctor's office, our conversation veered toward real estate once again. Interestingly, it wasn't me who initiated the topic. This particular doctor is personable and takes the time to engage with his patients. Ever since he discovered that I work in real estate, he consistently brings up the subject, likely as a means to connect on a personal level and ensure patients feel valued rather than just another number. Regardless of his motivations, I find it quite agreeable.

On this occasion, I came prepared with a statistical report tailored specifically for him and his wife, as I was aware of the subdivision they were considering moving to. This report served as an informative handout and a gesture to show that I, too, remember details about him and his family, emphasizing that they are not just numbers to me either.

After briefly reviewing the report, I mentioned to him that the agent he used to purchase his current home had allowed their Texas Real Estate License to become inactive and was no longer a member of the local MLS. He responded by acknowledging that the agent was a family friend. I then took the opportunity to remind him that he now knows another REALTOR—me—and can see firsthand the level of detail I provide for buyers and sellers. Unexpectedly, he replied, "Yes, yes, I know, 'you are the best!'"

Modestly, I responded, "I don't know about that, but I am very good." Our conversation concluded as our time was wrapping up, but his comment left me pondering: What does it mean to be the best in real estate? How do consumers determine who is the best, and best at what?

Some agents excel at maintaining a strong online presence, while others are adept at cultivating relationships within specific neighborhoods. There are those who thrive on social media, build extensive networks, or specialize in obtaining listings. Conversely, some agents struggle to sell their listings or end up converting sellers into accidental landlords. Others become experts in handling expired or terminated listings.

So, who is truly the best? Is it the agent with the most listings, the highest number of sold properties, or the one with no terminated or expired listings? The answer varies, as excellence in real estate can be multifaceted, depending on what clients value most in their agent.