New concept pairs Burger King with King of Beers

Associated Press

Jan. 22, 2010, 2:05PM

MIAMI BEACH, Fla. — Burger King is opening a restaurant in Miami Beach that will serve beer along with burgers and fries, the chain's first U.S. location with alcohol.

At the Whopper Bar South Beach, guests can pair a Whopper sandwich with brews by MillerCooers and Anheuser-Busch, which makes Budweiser, the self-proclaimed “King of Beers.” With fries, the combo will run $7.99.

The restaurant will offer outdoor dining, a walk-up window and delivery service.

It's scheduled to open mid-February. The announcement was made today.

Morningstar analyst R.J. Hottovy says adding beer at selected locations around the world is part of Miami-based Burger King's effort to reinvent itself as a fast-food restaurant with a sit-down feel.

Hottovy said making the new image resonate could be a challenge in some locations.


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