The Three P’s Of Home Selling

It can sometimes be a challenge to sell a home. I recommend that if your home hasn’t sold you should analyze the situation using the 3 “P”s:

Pricing: Was your home overpriced for the current market? Overpricing your home is usually the number one reason it did not sell. Your home should be competitively priced for the current real estate market. Your real estate professional should have done a competive market analysis to determine the market value. Your home should have been priced at or below market value to gain the most interest from buyers in the shortest period of time. If you overprice your home and then have to take price reductions, you most likely have missed out on many buyers as it is important to create the most interest within the first two weeks that your home is listed.

Promotion: Was your home properly marketed? Another reason for some homes not selling is lack of exposure. In today’s day and age the majority of Buyers use the internet to search for a home. Your real estate professional should make sure to promote your home on multiple online websites as well as send out email blasts to colleagues, their contact database and the hundreds of realtors in your area.

Product (condition of your home): Was your home clean and free of clutter inside and out? Many buyers do not have “vision” and can not see past superficial, cosmetic shortcomings. Make sure your home is free from clutter, has clean walls and moldings, clean carpeting, well-maintained landscaping, and is neatly organized. Also, make sure your home is well lit and smells appealing (air fresheners and candles work well) when Buyers are viewing the home.

Hiring the right Real Estate professional is also key to selling your home. Make sure to hire a professional who is passionate about selling your home, does aggressive marketing, and communicates well.

If there is anything I can help you with for your home buying or home selling needs here in Houston, Texas or the greater surrounding area, please contact me at 832-889-5607. I am waiting for your call.