How to ensure a successful sale......

How to ensure a successful sale.......set the price correctly from the beginning!

Many are tempted to set the initial price high because they think they can lower the price later if the home doesn't sell.  However, setting the price high in the beginning can increase the number of days a home is on the market and reduce the amount of the final sale price.

Buyers today are very savvy and have more resources available than buyers in the past.  The internet allows buyers to really compare homes that are on the market by price, room size, amenities and location in the neighborhood. Yes location does make a difference! Therefore the higher the list price the more buyers you exclude.  By pricing your home correctly in the beginning you will actually increase the number of potential buyers.

A new listing (home for sell on the market) generates the most interest during the first two weeks it is listed.  However, according to NAR the activity drops by more than 80% in the third week and beyond.  A home that is priced to high will not get the attention needed during the critical marketing time. 

Statistics have proven that the longer a home is listed for sale the lower the final sale price.  Homes that sell during the first few weeks have a better than average chance of achieving full sale price.  This changes over time and the final sale price could be reduced by as much as 4-9% depending on the amount of time.

If you are considering selling your home please give me a call, I would be happy to provide you with a Comparative Market Analysis.

Thank you and I look forward to hearing from you,
Pamela Efferson
pefferson@comcast.net