Posted by
Charissa Lockett

How can I locate buyers for my listing

The seller wants me to locate potential buyers before listing the home. I appreciate any and all suggestions.

Charissa

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How can I locate buyers for my listing

By Charissa Lockett   
Posted on Aug 24, 2019 in Topic: Realtor Only
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The seller wants me to locate potential buyers before listing the home. I appreciate any and all suggestions.

Charissa
Status: Open
Viewed: 419
Asked by: REALTORS®
Posted: 3 weeks ago
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Bronze
Debbie Morgan
about 3 weeks ago
That’s not a realistic request. In today’s world, the internet is where buyers are looking. The property needs to be on HAR and other real estate related websites, in order for a large number of potential buyers to see it.


about 3 weeks ago
Bronze
Beverly Schulz
about 3 weeks ago
Agreed. It doesn't work that way :) Your job is to list the property and work with potential buyers when they come. You certainly can and will look for buyers by holding open houses, advertising the property, and so on. But you can't represent both the buyer and the seller, so it seems that this seller just doesn't understand the process very well. Good luck!


about 3 weeks ago
Bronze
Mary Jackson
about 3 weeks ago
You can try having a Brokers Open House. Blast the house on Social Media. Put flyers in the neighborhood and apartments complexes close by.

Good Luck!


about 3 weeks ago
Bronze
Frederick Richards
about 3 weeks ago
How large is your broker? Send out to other agents. Your database of buyers and sellers? Post on all social media/groups. Your Seller’s don’t want to have a open house or private showings ? And I agree you need the property probably listed on HAR


about 3 weeks ago
Bronze
Dina Mousa
about 3 weeks ago
No one can find actual buyers unless the client has already seen the house. That is quite unrealistic of them to ask this of you. You could talk to your co-agents at your brokerage to see if anyone is looking for a home similar to the house you are wanting to list. I’d let them know that there isn’t a way to have a buyer here you put something out for sale, no matter what it is. Good luck!


about 3 weeks ago
Silver
Antonio Lechuga
about 3 weeks ago
Charissa,

I’d start by canvassing the surrounding neighborhood. Let your buyer’s neighbors know they are getting a heads up on this “coming soon” property. Even if you’re not able to sell the property this way, it’s not a waste of time. When your seller’s neighbors see just how hard you’re working to sell his house, they might decide you’re the one to sell theirs. But don’t do this if you don’t want the extra listings (sarcasm). Good luck!


about 3 weeks ago
Bronze
Pamela Spradlin
about 3 weeks ago
Try using social media such as Facebook, Instagram, & Linked In. You can also try the reverse prospecting in HAR.


about 3 weeks ago
Bronze
Michele Marano
about 3 weeks ago
The best task you can take is speak with the seller again, show them how you will market their property and where you will display the listing, using various social media platforms. It sounds like they want more of an assurance that an agent will doing more than putting a sign in the yard, hoping a buyer comes along. If you are able to show them creative marketing tactics, using virtual staging if necessary, showcasing their home, do a blog write-up about the area and community as far as shops, restaurants, highways, etc, and show them that buyers will be attracted, they will gain more confidence in listing it with you.


Source:


https://www.facebook.com/GREYLEAFDESIGNS/\n

about 3 weeks ago
Bronze
Edna Catchings
about 3 weeks ago
You can use Remine to find buyers.


about 3 weeks ago
Bronze
Margo Duke
about 3 weeks ago
I would not do that at this point. I would review IABS with them thoroughly in person. They may not grasp the role of a Listing Agent vs. the Buyer's Agent. I am a former Washington Real Estate Broker, now a Realtor in TX again, and while it is done in other States, there is no true Dual Agency here in Texas. You will not be representing the Buyer. Talk to your designated Broker about going on the Listing Appointment again armed with a powerful Listing presentation, a good CMA with stats about their Neighborhood, how long marketing may take, avg. DOM, staging, professional photos. Show them the value of using you. In other words, WOW them!
But be prepared to walk away if they want you to invest lots of hours with no Listing Agreement. I hope they are perfectly sincere and just need to be educated on how representation works. But sadly, some people do have a hidden agenda, without a written L.A. they may think they can go around you, etc. If you aren't sure, take your Broker on the Appointment to help you read them.
Good Luck!
Margo

Margo Duke, Realtor
ABR, SRES
Better Homes and Gardens Real Estate - Gary Greene
Cypress, TX
281-763-8099
Margo.Duke@garygreene.com


about 3 weeks ago
Bronze
Jose Garza
about 3 weeks ago
Hello,

You best option is to posted it in HAR , this way it will go out not only to this web site it will also post in other sites that HAR is linked to.
another option will be to sent it to all you friends in social media.

I hope this helps.


about 3 weeks ago
Platinum
Mark McNitt
about 3 weeks ago
Charissa,

You might be thinking backwards. You need to tell them what type of Buyers will be ideal for the property and THEN tell them how your going to attract them to this property.

A 1 bdrm condo in the Galleria area VS a modest 3/2/2 in the suburbs to a huge home on the golf course in Carlton Woods/The Woodlands will all require different approaches. The age of the ideal Buyer might require different types of advertising. Fixer-upper VS turn-key ready may need a different approach? Will open houses work better than social media? Newspaper ad VS targeting other Realtors that work with ideal Buyer. So many variables.

If these Sellers have not sold a home in a while, it would be advisable to bring them up to speed on how real estate marketing is done today. Show them a track record of homes you have sold like theirs (and if you don't have much of a track record, show your "office" does!) and the Buyers that purchased them. Set expectations of how long the process will take and how the MLS and Internet work to connect the Realtors and their clients together.

Does a Buyer ask a Realtor before he/she looks... I want to make sure their are homes I like before I work with you? No, they want to know about the Realtor first. That is why they are hiring them..to help them FIND A HOME. That is why these guys are hiring you, to FIND A BUYER for their home.

Trust me...we all want to locate Buyers for our listings. This is the oldest of questions in real estate. You just need one right? Now where are they????? haha

Good luck!
Mark McNitt
MarkKnowsHouston.com
832-567-4357
Bernstein Realty


about 3 weeks ago
Gold
Yvonne Chauvin
about 3 weeks ago
Good Morning

All other responses are great advice. However, until you have a listing agreement, you aren't authorized to market the property. I would make your seller aware of that and about the fact that their request to find buyers prior to listing the home in unrealistic.

I'd also caution the seller about finding buyers prior to listing on MLS. The exposure on the MLS gives them greater chances of getting a good price for their home.
Thank you


about 3 weeks ago
Bronze
Martha Beaudry
about 3 weeks ago
Yvonne is right, you must have something in writing from the seller that gives you permission to market his/her home. The listing agreement is what you should have them sign because it outlines all the terms, how much the house will sell for and what your commission will be. It also protects you because there are 2 important questions related to possible clouds/liens on the house. And you need a sellers disclosure. It doesn't sound like he is serious about selling his house.


about 3 weeks ago
Bronze
Michelle Williams
about 3 weeks ago
You can use reverse prospecting in Har/Matrix and see who has listing saved in their favorites. Contact agent and ask for followup. FB marketing with Ads worked well for me.


Source:


HAR\nMLS

about 3 weeks ago
Silver
Wendy Johnson
about 3 weeks ago
Adwerx, social media paid ads across all platforms as well as free social broadcast methods, reverse prospecting are all valid ways of being proactive to find buyers for listings you have, aligning your pricing to competitive neighborhood properties etc are all good strategies. Sometimes open houses work but time them right in order for them to be effective. Buyers will see your listing if it's on the mls but sometimes sellers just have to be patient.


about 3 weeks ago
Disclaimer: Answers provided are just opinions and should not be accepted as advice.
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