IKEA Studied Americans at Home. Heres What It Found.

Ikea was curious about what Americans want from their homes. Surprisingly, it has nothing to do with expensive upgrades.

The Swedish retailers first annual US Life at Home Report uncovered that, above all else, 95% of Americans consider comfort a top home feature. Were not talking about cushy furniture or other features that makes life at home physically more comfortable. Its an emotional thing. Ikea found that American consumers want their homes to have a feel-good environment so they can let their hair down and connect with loved ones.

Here are more nuggets from the report:

We arent show-offs. In fact, were modest (!). Ikea says, ... home in the U.S. is not so much about status or wealth. Or keeping up with the Joneses. Only a mere 1% wants their abodes to reflect their success.

We love living rooms. Maybe thats why open kitchens are hot. Homeowners dont want to be separated from their favorite room. Of those polled, 65% agree its the most popular spot in the house.

We feel cramped in the kitchen. Were starved for kitchen storage. We also want more elbow room and counter space.

We use technology in the kitchen. But this has nothing to do with futuristic home gadgets. A total of 27% listen to music, use the computer, or watch TV while cooking or hanging out.

We stash stuff under our beds. The bedroom is another room that leaves us feeling squeezed for space. Fifty-four percent of Americans use the space under their beds for storage.

We want to save energy. If the opportunity popped up, 98% of us would buy an Energy Star-rated appliance. Were also starting to shift away from inefficient incandescent light bulbs. Forty-three percent of us have transitioned to LED bulbs and have at least one in the house.

Were getting greener. A whopping 71% of Americans recycle at home. Twenty-eight percent want to generate their own solar power.

The panel for this study consisted of 4,000 U.S. consumers: