The short answer is the answer depends on YOU! When you choose your Agent, you choose the level of marketing your luxury property will receive, as not all agents spend the same on marketing.
Marketing costs vary and encompass a wide range of fees and expenses. But if the agent's "marketing" pretty much boils down to "putting it on MLS" than the agent's costs for a $100,000 home are pretty much the same as for a $2.5 million dollar luxury home.
Or to put it another way ... if all your agent is doing is using professional photography and uploading it onto MLS .. then by their marketing, they are reducing your luxury custom home to the same level as a $100,000 Texas tract home.... and that's a shame.
Obviously ... if an Agent is charging you $30K to market and sell your luxury home .....and putting it on MLS with professional photography costs $600-ish ... than you'll want to understand what "other marketing" is in their tool-kit that you are already paying for .... and the total effort / costs actually budgeted towards marketing YOUR home.
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SMARTePLANS® is the premier marketing system for luxury homes featuring online easy-to-read pictographic floor plan pictorials, where the photographs launch from inside the floor plan … NOW all the photos make sense! SMARTePLANS® is very effective at selling high end luxury properties. You can seamlessly click around the property, viewing the photos in relationship to the pictographic floor plan drawing. This is not a video ... you choose what you want to view ... or not. [TIP: Hold down your CTRL key and roll your mouse wheel to quickly zoom in and out of the drawing --- no detail is too small to see!] The compilation above is the original creative work and copyrighted property of SMARTePLANS®. You may link to it; but it may not be copied, nor reproduced in any form or format in whole or in part without the express written permission of Judith Sinnard.
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