Anyone who is serious about writing real estate columns

The National Association of Real Estate Editors ("NAREE") is holding its 45th annual conference in San Antonio. If you are a writer, and you want to gain excellent exposure while learning, register to attend this conference June 15 - 18. Or register for one or fewer days than the full conference. I've attended NAREE's own "Meet the Press" before and in my opinion it is well worth it. NAREE's press release follows:


NAREE Computer-Assisted Reporting Sessions, “Excel on Deadline” and Managing Social Media Highlight Skill Building Labs at  June Conference in San Antonio

Conference Promises Latest Word on Commercial,  Financial and Residential Real Estate Trends
SAN ANTONIO – The National Association of Real Estate Editors (NAREE) 45th Annual Conference in San Antonio, Texas June 15-18, 2011 will feature a top-notch, two-part class on mastering Excel to analyze public data to uncover real estate trends and yield award-winning news stories.

Award-winning journalist Mary Shanklin, a past NAREE board member and senior speciality writer at the Orlando Sentinel will lead the Excel training labs. Shanklin has taught computer-assisted reporting at conferences for Investigative Reporters and Editors, the Education Writers Association, among others.

Other professional development sessions will include: how to build a prolific social media presence in 30 minutes a day; how to “make it to the top” of news organizations today; transitioning to a second career as a publicist in either the business or non profit arena, and tips for launching  a real-estate-news web site.

Dubbed "Redefining Urban Missions," the NAREE conference will provide the latest word on home prices, mortgages, foreclosure and economic trends with expert speakers from all real estate sectors -- financial, commercial, and residential. Don't miss NAREE's exclusive with Urban Land Institute CEO Patrick Phillips on "Real Estate’s Next Great Frontier" on opening day, Wednesday, June 15. NAREE board member and San Antonio Express-News Business and Real Estate News Editor Emily Spicer is putting together a panel to look at "Historic Preservation - Profit and Non Profit Motives."  Sessions on "The Growing Latino Market;" "The Multi Family Boom;" "Property Rights and Wrongs" and  "Green Building Trends" will touch on factors affecting both the urban grind and suburban rings.

Shanklin's "Excel on Deadline" sessions scored high marks at journalist groups on the campuses at Harvard University and Southern California University. Here's her syllabus summary:
Whether its mining trend stories with fresh Census data or finding out which contractors have the most building-code violations, a few tricks of Microsoft Excel can help unearth stories buried under mounds of data.
 Find out the fundamentals of:
• Creating percentage differential columns
• Building basic formulas to analyze data
• Ranking and isolating groups of data
• Building analytical pivot tables
We'll cover the basics and touch on some more advanced Excel tools that can be executed even as deadline approach.
To participate, you'll need to sign up in advance in order to receive an email attachment with the datasets we'll work on. And bring your a laptop with computer loaded with Excel, preferably the ' 07 version or newer. (We can work with older versions too.) Feel free to load your hard drive with any electronic spreadsheet that you would like to tame.

The “Excel on Deadline” class is part of a rich agenda of professional development programs to enable journalists, both freelance and staffers, to thrive in today’s news environment. Session pre-registration is required. Please notify Mary Shanklin at 
MShanklin@orlandosentinel.comand cc to NAREE Executive Director Mary Doyle-Kimball at  The Excel on Deadline course is limited to 24 registrants – first come, first served. Upon successful completion of the "Excel on Deadline" course, registered class members will receive a  NAREE Certificate of Achievement. 

On Friday, The NAREE Conference in San Antonio will feature the 4th Annual Bruss Book Awards Luncheon and NAREE's 61st Real Estate Journalism Awards Presentation and Reception.

NAREE's own "Meet the Press," also on Friday, will offer freelancers, columnists, authors, and public relations professionals a series of short, one-on-one meetings -- in a speed dating like format -- with leading journalists from around the nation in every medium.

NAREE’s  “Redefining Urban Missions”  will be headquartered at the historic Menger Hotel, which is directly across the street from the Alamo and one block from San Antonio's famous River Walk. The Menger Hotel will offer NAREE conferees single and double rooms for only $110 per night. Hotel reservations must be made directly with the Menger by calling: 800-345-9285 or 210-223-4361. Hurry room block expires soon.

Complete NAREE’s San Antonio Conference registration on or download the printer friendly pdf to fax to the NAREE office.

The conference begins on Wednesday morning June 15 at 10 a.m. and ends Saturday morning June 18 at 11 a.m..

Mary Doyle-Kimball
NAREE Executive Director
Follow us on Twitter @naree10

CONFERENCE AGENDA AS OF APRIL 30, 2011  - weekly updates on

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