Native Houstonian Ashley Forrest transitioned into residential real estate sales from a successful background in business, marketing, and branding in the natural foods industry. Ashley led marketing for a national, upscale natural and organic foods store where she led multiple teams, supported sales initiatives, and built and nurtured partnerships with the community. It was fast-paced and creative, requiring a strong work ethic.

“To be most effective, I want to be passionate about what I am doing,” Ashley states. “The real estate sales industry moves quickly, demanding results; but with customer service at its core, it is still a very relationship-centered business, and that’s how I’ve operated my entire professional life.”

Ashley’s approach to sales is simple. “No one wants to feel like they’re being pitched something; they want to know that you’ve listened and heard their needs,” she explains. “Understanding what a client wants, and furnishing them with the necessary facts to make an informed decision, that is what makes a transaction enjoyable for all parties.

Solution- and resolution-oriented, highly communicative, and driven to provide outstanding service, Ashley thrives on working in residential real estate sales. “I love what a new home represents for my buyers; a new start, new beginnings, creating new memories. And I get so much satisfaction from seeing my sellers achieve a milestone as they make a successful home sale and move to the next chapter in their lives.”

Supporting the community is an important part of Ashley's life. Her present and past commitments include Bluebird Circle, I Write Houston literacy campaign, Rescue Pet Movement, and Vitas Hospice.

Ashley is married, and enjoys life with her husband, daughters, son, and three dogs. She and her husband have enjoyed substantially remodeling each of their personal homes, and in her spare time she enjoys road trips, antiquing, cooking, and entertaining friends.