National Association of Realtors® (Realtor.org) publishes the Real Estate Vertical Metrix Internet traffic report on a monthly basis. Requirements for ranking are real estate listing sites with traffic greater than 250,000 unique visitors. HAR.com ranked #21 Real Estate Website in the Country according to the January 2007 report. HAR.com is the only local Web site that regularly ranks among the top 25 real estate sites on this list.

RISMEDIA, June 2007-”One billion served” can now also be used by the Houston Association of Realtors®’ HAR.com, one of the pioneers in Internet real estate sites. HAR.com was visited by 49 percent of internet real estate consumers in Houston during April 2007, according to comScore Media Metrix.

Now we are at a crossroads where every Realtor® or Broker wants to have the most versatile and consumer pleasing search interface. Unfortunately, a Realtor® or Broker can never keep up, and still sell real estate, with these agile, venture funded Technology companies stacked with techno-geeks that may never leave their console. Granted there are a few larger brokerages which can manage. However, do they have the breadth of data that some of these other services are offering or the ability to continually push the envelope? Such as Points of Interest, School Data, Sold Data, Heat Maps, and Valuation tools. Some may, some may have components. But it gets increasingly harder to keep up. So what is one to do? I have been advocating for a while that to compete with this phenomenon/trend/need/reality that you have to move search upstream. Right now, there are 1.3million people reinventing the wheel. Move that to the Broker level, you have somewhere between 12,000-15,000 (best guess). Take that one step higher to the source, the MLS, and you have just under 900. Houston Association of Realtors® website is a terrific example of this. You start at the source. The listings are timely.

On February 11, 2008, an article titled “Real Estate Institute of NZ Applauded for Providing Regional Housing Supply Information” from Scoop Independent News, recognized HAR.com as the global leader – with respect to the quality of the website and the high standard of information it provides.

It is great to belong to an association that offers so much “tech touch”-we have bragging rights all over the country because of our online success and our lead system which is generating and delivering more than 500,000 quality leads annually to Houston Realtors®.
Chaille Ralph, Martha Turner Properties

Yes, the quick call back is a very nice feature and impressed me. With what I do I have a special interest in seeing applications that work and add real value. I recently moved here from Los Angeles and must say the HAR.com site is the best site real estate I have ever seen.
Richard Longview, Consumer