Come learn how to use social media from actual real estate pros. Facebook, Twitter, Blogging, LinkedIn, it's all covered. What's the Groundswell, and why do you need to catch the wave? A panel of social media experts tell you what they are doing that is working and answer your questions. HAR's Client Experience Ratings, videos, free blogs and Web sites and more. Hands on and interactive, informal but intensive workshop, learn from the pros how digital media marketing works for Realtors.


8:30 A.M. Registration
Welcome
Vicki Fullerton, HAR Chair and Camp Director  View bio
The Groundswell... why Realtors need to get it.
Bob Hale, HAR President and CEO

The term 'groundswell' refers to the wave of change caused by the confluence of economic factors, consumer demographics, emerging informational technologies, Internet 3.0 and social media technologies as well as the social trend in which people use technology to get the things they need from each other to respond to the wave, rather than from traditional institutions like corporations. Success in today's real estate industry requires knowledge of the wide range of trends and forces that are currently impacting the marketplace. View bio
Facebook
HAR's trainers Amy Smythe-Harris, Desiree Savory and Marilyn Maxwell demonstrate Facebooks features including links, video, event invitation and highlights View bio...
Facebook
Desiree Savory View bio...
Facebook
Marilyn Maxwell  View bio...
Twitter... it's not just for the birds
Paul Chaney, author of Realty Blogging and Digital Handshake

Twitter isn't for the birds any longer. It's proving to be a vital business communications tool, both from the standpoint of developing personal relationships with existing clients, as well as generating leads and discovering new prospects. It is a tool no Realtor should be without! In this fast-paced, informative, interactive session, Paul Chaney will tell you why Twitter is important, provide a number of real estate-related examples, and show you how you can begin leveraging Twitter to become a marketplace leader. View bio...
Break and Box Lunch (30 Minutes)
Social Media Styles for Realtors
What are you doing that works?
Moderator: Amy Smythe-Harris, Realty Associates
Panelists: Danny Frank, Keller Williams Pearland; Ozzie Ramirez, Askozzie.com; Ken Brand, Prudential Gary Greene REALTOR®, Jeff Turner, Real Estate Shows; Rudy Bachraty, Trulia; Sara Bonert, Zillow.
HAR Digital Tools... Our Top Picks
Marilyn Maxwell, HAR Training Specialist
Client Experience Ratings, free web sites and blogs, videos, 713 Realtor Rider
Demystifying Real Estate Blogging: What blogging is, and isn't.
Jay Thompson, The Phoenix Real Estate Guy, Thompson's Realty

In this session you will learn what a real estate blog is, and is not. Learn how to determine if blogging is for you. Practical tips and advice on how to start and maintian a blog and use it to attract and secure clients. View bio...
Linking for Dollars! Using LinkedIn as a Realtor to generate prospects and sales
Chris Schilling, Zindler Realty

Discover the fastest growing global business contact and networking tool, LinkedIn. You will learn how to use this social networking site to expand your prospects and create and establish an online presence. LinkedIn can help your business grow and prosper - get started here! View bio...
Creating Unique and Engaging Content Tools That Differentiate
Jeff Turner — Real Estate Shows

Jeff Turner is a serial entrepreneur and seasoned business executive of 20 plus years. Under his leadership, his former company, J.J. Grace, was named to the Inc. Magazine list of 500 fastest growing companies in America. View bio...

4:00 P.M. Happy Hour presented by HAR's NextGen Realtor Group NRG and sponsored by evoMLS and Best Home Warranty Cash bar and snacks.


Contact Info
Houston Association of Realtors
Rozlynn Crew
Roz@har.com
713-629-1900 X 222
Video
See Who's Coming
Rita Young
Beverly Ward
Adelle Shaw
Maria Jimenez-Marcos
Amy Bernstein
Ignacio Osorio
Driscoll Bowman
Jeannie McCain
Marlena Berger
Edna Corona
Bill Cook
Kunal Desai
Cheryl Johns
Marlene Robinson
Darlene Gilley
William Black
Marilyn Romo
Rebecca Soliz
Karen Chaney
Sara Goss
Jaclyn Mueck
Charlotte Whitfield
John Askins
Kevin Smith
Vicki Palmer
Sponsors
LIVE coverage of HAR Digital Media Summer Camp Wednesday at 9am, www.har.com/summercamp
Camp sold out in record time, we've added seats and have a long wait list. Great lineup of presenters, really drawing a crowd.
HAR Digital Media Summer Camp Web site LIVE in Houston...http://www.har.com/summercamp/
Wear your flip flops and bring your laptops to summer camp www.har.com/edu
Digital Media Summer camp is going to sell out, everybody wants to be there, for $49, what a deal
Register NOW for HAR's Digital Media Summer Camp July 22 at www.har.com/edu