Lead Connect

LeadConnect allows listing agents to be connected over the phone with the consumer as soon as a lead is generated on HAR.com. LeadConnect enables the listing agent to respond to a consumer’s inquiry immediately and offers agents a higher chance of converting their lead into a sale.

Despite the innovative technology of LeadConnect, we have found that only 13% of our members are taking advantage of this free member service. And out of the attempted calls that were made last month, only 25 percent of those calls were actually accepted by the listing agents.

HAR’s Technology Task Force has decided to upgrade all members to the LeadConnect feature, and to remove Lead Notification as an option from LeadCall. By default, LeadConnect will be configured to send the notifications to the contact number (preferred number or mobile number) that we have on record for you. We recommend that all members verify their contact number; you will need to login to the HAR Members Only Portal using your username and password to do this. Once inside the HAR Members Only Portal, there will be a link titled “LeadCall” under the ‘Lead Management’ section of the navigation menu. Once on the ‘LeadCall’ page, you can opt to participate in the LeadConnect program and will also be able to designate which telephone number to use for the LeadConnect program. This is the telephone number to which the leads will be sent; you may change this number at any time and as many times as you wish. The telephone number is not publicly displayed anywhere on HAR.com. In addition, you have the option to select your “business” hours, which will be the time slot to allow incoming LeadConnect calls. If you wish to opt out from receiving leads to your phone, you may do so through the Members Only Portal as well.

How LeadConnect Works
Consumers have the ability to contact an agent or a broker when viewing a listing on HAR.com to obtain more information about the listed property. For example, a consumer may simply click on ‘E-mail Agent’ or ‘Schedule Showing’ to submit his/her contact information to the listing agent. In submitting contact information through ‘E-mail Agent’ or ‘Schedule Showing,’ a consumer is requested to enter his/her telephone number. As soon as the information is submitted, a lead is generated to the listing agent. With LeadConnect, this scenario remains true except that in addition to an e-mail lead being generated, the listing agent will now be connected over the phone with the consumer — instantly.

To access your LeadConnect settings,

This is how it works:

Consumer is requested to enter his/her phone number.

LeadConnect technology connects to the listing agent first

Listing agent now has the option to:
a) accept the call from the consumer or b) deny the call

Once the listing agent chooses to be connected, HAR.com connects the listing agent to the consumer

Consumer answers

Consumer and real estate professional are now connected

(Note: LeadConnect is activated only if the consumer has provided a telephone number or if the lead is delivered within your designated business hours.)

How LeadConnect Benefits You - the Realtor®

Impress consumers with fast response time

Never miss a lead, calls forwarded to any desired location

Member service offered to you by HAR at no additional cost

Call tracking by individual listing and Caller ID information

'Have Agent Call Back' Button
Get connected with Online Consumers

We have added a button under the REALTOR® Agent section of a listing's detail page on HAR.com --- 'Have Agent Call Back'. This new button uses Click-to-Call technology to connect you with the online consumer on HAR.com. The 'Have Agent Call Back' button will appear on your listings if you have opted to participate in the free LeadConnect service.

According to statistics, Click-to-Call increases customer engagement by 50-100%. By having a visible link on a listing's detail page, we will be able to increase leads delivered to our members. This service is part of an existing tool, LeadConnect. Here are few reasons why the 'Have Agent Call Back' button can help HAR members:

Increased Sales
On average, companies see sales conversions increase by 50% to 100% over traditional inbound contact methods.

Improved Customer Loyalty
92% of consumers surveyed felt Click-to-Call greatly enhanced their online experience.

Reduced Web site Abandonment
Companies using Click-to-Call reduce abandonment by 25-35% by engaging customers proactively when some would not complete a transaction otherwise.

So how does it work?

When a consumers clicks on the button and enters their telephone number, you will receive a call at your designated phone number within the LeadConnect service. You will be given the option to be connected with the consumer at that time. If you choose not to be connected, you will receive an email lead containing the consumer's telephone number.

How do I enable 'Have Agent Call Back' button on my listings?
The 'Have Agent Call Back' button is part of the LeadConnect service. To start using LeadConnect, login to the HAR Members Only Portal, and click on 'LeadConnect' under the 'Lead Management' section of the HAR Tools Central.