
| Today’s online consumer demands and expects service providers or professional Web sites to offer more extensive, current, relevant and meaningful information. Real estate professionals must take this online consumer behavior into account when developing an online marketing strategy and also focus on delivering a consumer-centric Web site that allows them to act as a counselor, coordinator and facilitator of information, while offering the customer the freedom of selection, choice, transparency and speed. HAR’s Technology department has successfully developed and continues to design a wide range of consumer-centric tools to meet the new expectations of online consumers that result in generating thousands of leads to our members. All of these consumer-centric products are also available for your personal or company Web site within our IDX Suite of products and services, all designed to offer the similar functionality to your Web site’s visitors/consumers as HAR.com. In creating the “IDX Suite,” our goal is to offer all of these tools in an IDX enabled environment, which means tools offered by HAR drive online consumers to IDX listings and enhances your probability to generate more leads. Please make sure that you take advantage of the free HAR technology tools and offer every online consumer tool available to you via the “IDX Suite” to your clients and prospects rather than simply linking directly to these tools on HAR’s Web site. |
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IDX Links showing personal listings and all listings • View My Listings: The consumer accesses your listings with your contact information. • View All MLS Listings: The consumer accesses to listings on the market, disabling hyperlinks to competitors. The Schedule Showing link sends inquiries on any listing to your email address. What is an IDX Solution? • An IDX solution is the ability to display other brokers’ listings on your website. The Houston Association of REALTORS® is one of the only real estate membership organizations that provide this service to its members at no charge. • Another feature of the IDX solution is that the listing agents’ information is not displayed to the consumer. All leads generated through this IDX solution are sent to the email address on record with HAR. Where do I get my IDX links? 1. Log in at HAR.com. 2. Select "My..." 3. Select Member Website 4. Under the Additional Tools section, click on IDX Console Learn more about the HAR Member Web site | Learn more about the HAR Company Web site |
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