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Search Engine Optimization


Connecting Consumers with REALTORS®


Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a Web site from search engines via search results. HAR has developed a research tool to assist you with search engine optimization. This tool allows you to manage keyword ranking on search engines. You can click on one of the provided generic keywords or enter a keyword of your own to automatically view the ranking for that particular keyword on the search engine of your choice. To view the Search Engine Optimization tool.

Frequently Asked Questions


How can I get the best exposure of my site on the internet?
  • Use the Search Engine Optimization (SEO) tool on your HAR extranet to get ideas as to what words need to be used.
  • Key words and phrases on your website, starting with the home page is a very important factor in getting website exposure. What words do you think someone would use to find real estate information? Those are the words that you need to add to your site.
  • Your website title (the text in the browser’s top bar) adds to ranking on some search engines.
  • Submit your website address (domain name) to free search engines and when possible, use pay-per-click to be a sponsored link on a search engine result.

  • Here are one major pay-per-click services:
  • Google
  • Exchange your website link with other websites. For example provides a free exchange.

    Free website submission sites

  • Google.com - www.google.com/addurl/
  • DMOZ.org - (Partnered with AOL) – Select Suggest URL
  • MSN.com - http://search.msn.com/docs/submit.aspx (no ‘www’)
  • INeedHits.com - Select the Free Tools link
  • Promotionworld.com – Great learning source and promotional tools
  • Instantposition.com – Various web promotion tools and articles
  • Submitexpress.com/submit.html – Free submission page with optional email articles
  • Note: These sites are suggestions and not endorsed sites by the Houston Association of REALTORS®

    Other free websites


    Adding links to additional websites from your non-HAR website is another way to provide visitors with information about your services. Feature neighborhood information, events, approved vendors, testimonials, listings and sold properties – anything that will bring visitors to your site. Here are a few for you to visit:
    • Geocities.yahoo.com - a very popular host for a free site
    • Hellohouston.com - a local yellow page and city guide that provides a free web page.

    • There is a section for real estate agents
    • Members.freewebs.com – Create a blog or list your properties here with links to your HAR website and or non-HAR website.