Today’s online consumer demands and expects service providers or professional Web sites to offer more extensive, current, relevant and meaningful information. Real estate professionals must take this online consumer behavior into account when developing an online marketing strategy and also focus on delivering a consumer-centric Web site that allows them to act as a counselor, coordinator and facilitator of information, while offering the customer the freedom of selection, choice, transparency and speed.
HAR’s Technology department has successfully developed and continues to design a wide range of consumer-centric tools to meet the new expectations of online consumers that result in generating thousands of leads to our members. All of these consumer-centric products are also available for your personal or company Web site within our IDX Suite of products and services, all designed to offer the similar functionality to your Web site’s visitors/consumers as HAR.com.
In creating the “IDX Suite,” our goal is to offer all of these tools in an IDX enabled environment, which means tools offered by HAR drive online consumers to IDX listings and enhances your probability to generate more leads. Please make sure that you take advantage of the free HAR technology tools and offer every online consumer tool available to you via the “IDX Suite” to your clients and prospects rather than simply linking directly to these tools on HAR’s Web site.